Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
World Earth Day - why your little cell phone is having a major impact
“The Earth will not continue to offer its harvest, except with faithful stewardship. We cannot say we love the land and then take steps to...
On Conscious Living
What does it mean to be conscious? Being conscious is to be deliberate. Intentional. Purposeful. Too many people live without intent. Living without too much...
Does everything cause cancer these days?
You may have heard that everything causes cancer. The notion has been tossed around so much over the past decade or so that now it’s...
5 tips for reducing your chemical load
I hear it all the time - "There's just no way to avoid the chemicals, so why bother?". Last year I read the famous book, Poisoned Planet, by...
Why low tox fragrance matters for your man
Whether you're a guy looking for a greener cologne, or perhaps you're searching for reasons to make the switch, or you're a gal trying to help...
The Problem with Synthetic Musk
Musk is a fragrance note in almost every (if not all) perfumes on the market today. Musks give longevity and help to harmonise a perfume,...