Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
On Conscious Living
What does it mean to be conscious? Being conscious is to be deliberate. Intentional. Purposeful. Too many people live without intent. Living without too much...
Does everything cause cancer these days?
You may have heard that everything causes cancer. The notion has been tossed around so much over the past decade or so that now it’s...
5 tips for reducing your chemical load
I hear it all the time - "There's just no way to avoid the chemicals, so why bother?". Last year I read the famous book, Poisoned Planet, by...
Why low tox fragrance matters for your man
Whether you're a guy looking for a greener cologne, or perhaps you're searching for reasons to make the switch, or you're a gal trying to help...
The Problem with Synthetic Musk
Musk is a fragrance note in almost every (if not all) perfumes on the market today. Musks give longevity and help to harmonise a perfume,...
Make your natural perfume last longer
There are very few negatives when making the switch from synthetic fragrance to natural perfume, but sometimes you may find yourself wishing your favourite natural scent lasted through the...