You may be a signature scent kind gal, or a wear what you feel type of guy. Either way, choosing a new scent can be daunting. With thousands of fragrances to choose from, and hundreds of different brands, where do you even start?

We’re here to make choosing easier, with five tips to help you find a perfume you’ll adore.

In packaged food, swerving sensitivities is pretty straightforward: itwill always state in the ingredients if common allergens (eg. nuts, fish and eggs) are present. But when it comes to fragrance, these kinds of warnings aren’t so cut and dry. Via the link in bio, we look the current legislation surrounding allergens and how to tell *exactly* what’s in a spritz.

Despite environmental issues becoming increasingly more obvious, brands are talking the talk without walking the walk – especially when it comes to what we’re loading into our washing machine. Learn about the impact this is having on your health and the wellbeing of the world, and how to know which laundry products you should love or lose. 

Did you know that it can take seven days for your olfactory system to feel the full effects of using natural perfume? Put simply, it’s totally normal if you’re not completely converted at first sniff. 

We’ve listed some common fragrance faux pas to clear up any confusion when you commit to making the switch.

We've opted out of the Never List. Our philosphy is simple: 100% natural ingredients with Nothing to Hide. Why? Because we think what goes into the bottle is more important that what is left out

We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted, almost 15% of respondents told us that they though wearing natural perfume was the same as wearing essential oils.

So let's talk about it.