Did you know that it can take seven days for your olfactory system to feel the full effects of using natural perfume? Put simply, it’s totally normal if you’re not completely converted at first sniff. 

We’ve listed some common fragrance faux pas to clear up any confusion when you commit to making the switch.

According to legislation, companies aren’t required to disclose anything they deem a Trade Secret or proprietary on the packaging. Meaning your favourite perfume brand may be highlighting harmless additions (like citrus oils) while conveniently glossing over any potentially toxic chemicals.

We talk to Liz Cook, One Seed founder, entrepreneur and mother about how her upbringing shaped her thinking about gender stereotypes, and why she hates the hashtag #girlboss.

We've opted out of the Never List. Our philosphy is simple: 100% natural ingredients with Nothing to Hide. Why? Because we think what goes into the bottle is more important that what is left out

We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted, almost 15% of respondents told us that they though wearing natural perfume was the same as wearing essential oils.

So let's talk about it.

It's the catch-phrase of the year: clean.But what if clean is not as pure as you think? We explore what clean really means, and how to find perfume and cosmetics that are truly natural, healthy and safe.

VOCs emitted from petrochemicals products like perfumes, paint, pesticides and glues now contribute to half of fossil fuel VOC emissions in thirty-three industrialised cities. Is it time to rethink your use of synthetic scent?

In being good environmental stewards, we must also think about the greater impact our consumption has. There is almost no way to separate environmental issues from humanitarian concerns. People are suffering for our consumption. Even for our waste. Find out why your smartphone is a huge environmental disaster.

The classic scent that most everyone loves, rose has been recreated chemically in a thousand different ways. But what is the real scent of rose? And how does nature construct that enchanting fragrance?

To celebrate International Women's Day, we ask some curly questions of ONE SEED founder and nutritionist, Liz Cook, like what is your biggest regret, and do you have a tattoo?

Conscious living is active, deliberate and intentional. Conscious consuming is the same. It requires us to think about the things we buy and why we buy them, to consider the things we use, and those we discard.