Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
One in three people are fragrance sensitive - so why aren't we talking about it?
If it's true that 1 in 3 of your friends feel unwell when exposed to perfume, why aren't your friends talking about it? In August 2016,...
What does your skin smell like without perfume?
What do you smell like? I mean, without perfume or soap or body lotion - what does your actual skin smell like? Fact is, you'll...
A deep dive into "safe" synthetics
Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations. But what is a...
Is sustainability enough when it comes to fragrance?
Sustainability is trending big time, and for good reason. It is critical that we take better care of our planet by producing products that provide...
How We Build a Fragrance
Ever wanted to peer behind the curtain and see what goes on onside a perfume lab? Here’s your chance! We’re giving you exclusive access into...
The science behind fragrance and mood
We’ve talked a lot about the impacts that toxins found in synthetic fragrance can have on your hormones, mood, mental health and more, but are...