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Nothing to Hide™

It's pretty simple, really. We make honest natural perfume from plants, and we tell you exactly what's in it.  Our perfumes smell like real perfume because they are. Made from 100% natural ingredients with at least 80% organic content.

Just as it should be.

Find out why ONE SEED is Australia's favourite natural perfume brand.

100% natural

100% natural, 0% synthetic. No  compromise. Not ever.

Fully transparent

We list every single ingredient so you know exactly what's in the bottle.

Vegan & cruelty-free

We never use animal-derived ingredients, & are certified cruelty-free by CCF.


Our products win awards and hearts. Beauty Shortlist Winner 2018/19.

one seed laundrette home fragrance
one seed laundrette home fragrance

Protecting your health & our world

We put health first, and are committed to doing no harm to humans, animals or environment.

We use only 100% natural botanical ingredients with nothing synthetic ever, working in harmony with nature, so you don't have to compromise your wellbeing, beauty or environment.

Our Nothing To Hide™ Standard

We created Nothing to Hide™ as a standard by which all of our products are created. It is your guarantee that all of our products:

Are 100% free from synthetics and harmful ingredients

Contain only 100% natural, plant-derived ingredients

Include a full list of every single ingredient that is used.

Making the switch from synthetic? Here's what to expect.

Making the switch to natural perfume is a positive step toward better health and a cleaner world.

Some people have even told us it's life-changing.

Natural perfume is gentle of your body and takes care of your health. It respects nature and works with the rhythms of your body and the world around you.

Natural perfume is beautiful, complex and nuanced - just like nature.

But natural perfume is not just the healthier version of your favourite synthetic scent.

Learn more about what to expect from ONE SEED natural perfumes at the link below.

There is a lot of assuming that goes on when people buy vegan products. But just because it's vegan, doesn't mean its healthy. Or safe. Or environmentally friendly. We give you the lowdown on what factors to consider when looking for safe and healthy vegan cosmetics and fragrance.

This year, we’re swapping unnecessary stuff for commitments - to ourselves and the planet - and making the magic of Christmas mindful again. We're pledging to prioritise presence over presents by spending more time with loved ones... and when it comes to gifting, we're committing to asking people what they really need, supporting local businesses, and investing in natural, ethically sourced presents where possible.

  • 2 min read

In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance this Christmas - whether it’s for a loved one or for your own wish list. To help you look for the right information and ask the right questions, here's our simple guide on how to identify a 100% natural fragrance for your home or body, and not fall into the “clean” trap.


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