Whilst synthetic fragrances can smell amazing, it’s what you don’t know that might be causing you harm.


Learn more about thedifference between natural & synthetic scent here, and why choosing natural could make a huge difference to your health and your world.

New here? Discovery Sets are a great place to start.

100% natural

100% natural, 0% synthetic. No  compromise. Not ever.

Fully transparent

We list every single ingredient so you know exactly what's in the bottle.

Vegan + cruelty-free

We never use animal-derived ingredients, & are certified cruelty-free by CCF.


Our products win awards and hearts. Winner 2019, '20 & '21

While self care is important in all seasons, what I love about spring self-care is the sense of renewal it instills. So I lean into that with a few spring specific practices to help re-energise my body, soul and mind.

Here are a few of my favourites.

  • 3 min read
If it's true that 1 in 3 of your friends feel unwell when exposed to perfume, why aren't your friends talking about it?
  • 2 min read
What do you smell like without perfume? ​Each of us has a smell that is entirely and uniquely our own - almost like an olfactory fingerprint. How your skin smells naturally is influenced by several factors: your diet, your hormones and neurotransmitters, medications you take, your lifestyle habits (smoking, drinking etc) and your skin's microbiome.
  • 1 min read

Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations.

But what is a safe synthetic, and are these chemicals actually safe?

  • 2 min read