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It's pretty simple, really. We make honest natural perfume from plants, and we tell you exactly what's in it.  Our perfumes smell like real perfume because they are. Made from 100% natural ingredients with at least 80% organic content.

Just as it should be.

We live and breathe this stuff.

We don't just make natural perfume. We are fully committed to a sustainable, chemical-free lifestyle with a focus on natural health and wellbeing. This is not a bandwagon - this is the way we live.

100% natural

100% natural, 0% synthetic. No  compromise. Not ever.

Fully transparent

We list every single ingredient so you know exactly what's in the bottle.

Vegan & cruelty-free

We never use animal-derived ingredients, & are certified cruelty-free by CCF.

Award-winning

Our products win awards and hearts. Beauty Shortlist Winner 2018/19.

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Making the switch from synthetic? Here's what to expect.

Natural perfumes do a lot more than just help you smell amazing and avoid toxins  - they are actually contributing to your sense of wellbeing.  Plant-derived essential oils have been used for centuries as traditional medicine, and recent scientific studies have provided us with some answers as to why and how these plant extracts work to heal our bodies and improve our wellbeing. From helping relieve anxiety and reducing stress, these powerful plant extracts can make a huge difference to your world. 

  • 4 min read
You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to natural, but when you understand why, you may not feel like it’s a downside after all.
  • 2 min read

There are several forms of phthalates utilised in perfume, the most common being DEP (diethyl phthalate), used as a denaturing agent for alcohol, and as a fixative to hold scent on the skin for longer. Although there has been some action taken in some countries to reduce the extensive use of phthalates (mainly in relation to children’s products), they are still used widely, and continue to pose a serious risk to our health.

  • 4 min read

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