Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Why We Are Returning - and What's Changed
Dear One Seed Community, When I closed ONE SEED, I truly believed it was the end. I didn’t anticipate reopening. There was no pause-and-relaunch plan...
ONE SEED is Saying Goodbye
A heartfelt letter from our founder, Liz Cook. Hello everyone. It's August 1, 2025, and it's a day I'll remember for a very long time,...
Are You Happy in a Beauty Situationship?
Are you in a need-to-know relationship? With your favourite beauty and fragrance brands, I mean? As in, we will tell you what we think you...
Natural Vs Clean - The Questions You Didn't Know to Ask
I gotta be honest - the word "clean" actually drives me crazy. Clean used to mean not dirty. She had a bath. He washed his...
Peace on Earth (& In My Mind): Cultivating a Season of Peace
Christmas is a time of peace, not chaos and busyness. Let’s turn down the noise, remember what truly brings us joy, and create space for...
Your Top 5 Perfume Questions Answered - Part 1
If you know anything about ONE SEED, you'll know how important transparency is to what we do. We love debunking myths and shining a light...