Liz Cook

Cleanwashing - Dirty Tactics You Need To Know

Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...

IN THE JOURNAL

Cleanwashing - Dirty Tactics You Need To Know

By Liz Cook

If you're passionate about a healthy lifestyle and beauty routine, you'll be very familiar with the term "clean". You may even search for products under...

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The Impact of Environmental Estrogens on Stress Hormones

By Liz Cook

XENOESTROGENS & EDCs By now we’ve all heard of xenoestrogens - synthetic estrogen-mimicking chemicals that bind to and activate estrogen receptors and cause a disruption...

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What's in the bottle, and why should I care?

By Liz Cook

It seems so mysterious and seductive, that what exactly goes in to making your favourite scent is a deep, dark, sexy secret known only by...

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Perfume and pregnancy - why exposure to scent is critial to consider

By Liz Cook

Pregnant or breastfeeding? This one is for you. Fragrance is not just a pretty smell. There is a lot of chemistry going on inside your...

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The low dose hypothesis - why small doses of toxins can have a big impact

By Liz Cook

It is a common misconception that causes us to unwittingly engage in habits that are potentially harmful to us - the notion that a small dose...

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TIDES - the story of a fragrance

By Liz Cook

"For me, creating a scent is not just about making something "nice"; it's about telling the stories of our humanness, and connecting and coaxing our...

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