Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
When Real is No Longer an Option
Real is fast becoming obsolete. Rare. Some might say irrelevant. I was speaking with a young teenage lad I mentor this morning about the relevance...
The Day I Threw Away $50k
What would it feel like to open your wallet and just empty the entire contents into a mini skip? Suppose you had just finished a...
Off-Season FAQ
Curious about what we do in the 6-months between perfume seasons? Get the 411 with our founder, Liz Cook, on what to expect, how we stay...
Why We Are Returning - and What's Changed
Dear One Seed Community, When I closed ONE SEED, I truly believed it was the end. I didn’t anticipate reopening. There was no pause-and-relaunch plan...
ONE SEED is Saying Goodbye
A heartfelt letter from our founder, Liz Cook. Hello everyone. It's August 1, 2025, and it's a day I'll remember for a very long time,...
Are You Happy in a Beauty Situationship?
Are you in a need-to-know relationship? With your favourite beauty and fragrance brands, I mean? As in, we will tell you what we think you...