The low dose hypothesis - why small doses of toxins can have a big impact
It is a common misconception that causes us to unwittingly engage in habits that are potentially harmful to us - the notion that a small dose of a bad thing is...
IN THE JOURNAL
How to spot synthetic ingredients hidden in "natural" fragrances
Quick question: how many times, as you peruse the perfume aisle of your local department store, have you noticed the word “includes” on the back...
International Women's Day: A candid interview with founder, Liz Cook
#EachforEqual "An equal world is an enabled world. Individually, we're all responsible for our own thoughts and actions - all day, every day. We can...
Why we don't have a Never List
It's a good idea, really - a Never List that tells you all of the ingredients a brand does not include in their products. It builds...
Is wearing essential oils the same as wearing natural perfume?
We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted,...
Why Clean Beauty is Not Enough
It's the catch-phrase of the year: clean. Clean eating. Clean beauty. Clean fragrance. Clean, well, pretty much everything. Clean living is a push toward a more...
World Environment Day: why your perfume is now a worse pollutant than your car
You've probably heard it said that fragrance is the new secondhand smoke. But the latest research adds that fragrance is now the new car pollution. FRAGRANCE...