Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Cleaning Up Your Laundry Routine
Laundry, much like the act of blinking and navigating traffic on the drive home from work, is something we rarely stop to think about. Load...
Three Mistakes People Make When Making The Switch To Natural Perfume
Raise your hand if you’ve ever thought about swapping your signature perfume for an all-natural option, only to bin the idea faster than you can...
How to spot synthetic ingredients hidden in "natural" fragrances
Quick question: how many times, as you peruse the perfume aisle of your local department store, have you noticed the word “includes” on the back...
International Women's Day: A candid interview with founder, Liz Cook
#EachforEqual "An equal world is an enabled world. Individually, we're all responsible for our own thoughts and actions - all day, every day. We can...
Why we don't have a Never List
It's a good idea, really - a Never List that tells you all of the ingredients a brand does not include in their products. It builds...
Is wearing essential oils the same as wearing natural perfume?
We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted,...