Liz Cook

Cleanwashing - Dirty Tactics You Need To Know

Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...

IN THE JOURNAL

Everything you need to know about vegan fragrances

By Liz Cook

There's been a real buzz around vegan beauty lately. Most natural skincare brands are choosing to banish any animal derived ingredients, and very few remain...

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Natural vs Synthetic Scent

By Liz Cook

If you’ve started researching natural perfume versus synthetic fragrances, you would have found a vast amount of information about the benefits of natural perfume, for...

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Organic perfumes vs Synthetic Fragrances

By Liz Cook

The term 'organic' is a little ambiguous these days. We see the word used on food and beauty products everywhere it seems, and the greenwashing...

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