Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
The Facts About Cruelty-Free Fragrances
The cruelty-free movement for animal rights has been around for decades, and you could assume that the cruel practices many cosmetics and perfume companies were...
Everything you need to know about vegan fragrances
There's been a real buzz around vegan beauty lately. Most natural skincare brands are choosing to banish any animal derived ingredients, and very few remain...
Natural vs Synthetic Scent
If you’ve started researching natural perfume versus synthetic fragrances, you would have found a vast amount of information about the benefits of natural perfume, for...
Organic perfumes vs Synthetic Fragrances
The term 'organic' is a little ambiguous these days. We see the word used on food and beauty products everywhere it seems, and the greenwashing...