Liz Cook

Cleanwashing - Dirty Tactics You Need To Know

Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...

IN THE JOURNAL

How We Build a Fragrance

By Liz Cook

Ever wanted to peer behind the curtain and see what goes on onside a perfume lab? Here’s your chance! We’re giving you exclusive access into...

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The science behind fragrance and mood

By Liz Cook

We’ve talked a lot about the impacts that toxins found in synthetic fragrance can have on your hormones, mood, mental health and more, but are...

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What's wrong with a long-lasting fragrance?

By Liz Cook

You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to...

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When your favourite fragrance makes you anxious (Part 3 - phthalates and musks)

By Liz Cook

(Continued from Part 2) Phthalate use in fragrance In perfume, there are several forms of phthalates utilised, the most common being DEP (diethyl phthalate), used...

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When your favourite fragrance makes you anxious (Part 2 - hormones)

By Liz Cook

(Continued from Part 1) Endocrine Disruption The endocrine system is a series of glands that produce and secrete hormones that the body uses for a wide range...

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When your favourite fragrance makes you anxious (Part 1)

By Liz Cook

Ever considered that the synthetic scents you love - your perfume, candles, diffusers - could be contributing to your mental health challenges?⁠⁠Research shows that some...

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