Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
A deep dive into "safe" synthetics
Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations. But what is a...
Is sustainability enough when it comes to fragrance?
Sustainability is trending big time, and for good reason. It is critical that we take better care of our planet by producing products that provide...
How We Build a Fragrance
Ever wanted to peer behind the curtain and see what goes on onside a perfume lab? Here’s your chance! We’re giving you exclusive access into...
The science behind fragrance and mood
We’ve talked a lot about the impacts that toxins found in synthetic fragrance can have on your hormones, mood, mental health and more, but are...
What's wrong with a long-lasting fragrance?
You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to...
When your favourite fragrance makes you anxious (Part 3 - phthalates and musks)
(Continued from Part 2) Phthalate use in fragrance In perfume, there are several forms of phthalates utilised, the most common being DEP (diethyl phthalate), used...