Conscious living is active, deliberate and intentional. Conscious consuming is the same. It requires us to thinkabout the things we buy and why we buy them, to consider the things we use, and those we discard.
Have we become desensitised to cancer because of its prevalence (recent stats show almost 1 in 2 of us will have cancer before we hit 85 years of age), or is more a case of apathy because cancer has been casually linked to almost every conceivable thing in the modern world?
The beauty industry might be a women's world but with an increased awareness in the toxic chemicals in many of your favourite skincare and fragrance brands, men are not immune. Find out why men need to go low tox too.
Did you know that legally your perfume can profess to contain 'notes' of ingredients that aren't actually in it? And further, did you know that a bunch of the botanicals listed on your favourite synthetic perfume don't actually have an extractable scent?
Think musk is a natural scent? Think again! Musk, a common ingredient in many perfumes, is a synthetic chemical modelled on the scent of it's original source of deer testicle, beaver anal sections and sperm whale vomit. Yay.
Made the switch from synthetic fragrance to natural perfume but finding the scent doesn't last a long? Check out our top tips to get the most out of your natural perfume and improve it's staying power.