Did you know that legally your perfume can profess to contain 'notes' of ingredients that aren't actually in it? And further, did you know that a bunch of the botanicals listed on your favourite synthetic perfume don't actually have an extractable scent?
Think musk is a natural scent? Think again! Musk, a common ingredient in many perfumes, is a synthetic chemical modelled on the scent of it's original source of deer testicle, beaver anal sections and sperm whale vomit. Yay.
Made the switch from synthetic fragrance to natural perfume but finding the scent doesn't last a long? Check out our top tips to get the most out of your natural perfume and improve it's staying power.
By choosing to buy natural, cruelty-free perfumes you are not only contributing to a more friendly and loving planet, but a healthier one too. Find out what true cruelty-free beauty means and how you can become a more conscious consumer.
By choosing to buy natural, vegan perfumes you are not only contributing to a more friendly planet, but a healthier one too. What does it mean when a perfume is labelled vegan, and what should you look out for?
The term organic is a little ambiguous these days, but what is certain is that organic perfumes are simply a better choice for your health & for the environment. Learn why natural is better and what are the potential health consequences of synthetic perfume.