Whilst synthetic fragrances can smell amazing, it’s what you don’t know that might be causing you harm.

---

Learn more about thedifference between natural & synthetic scent here, and why choosing natural could make a huge difference to your health and your world.

New here? Discovery Sets are a great place to start.

Journal

According to legislation, companies aren’t required to disclose anything they deem a Trade Secret or proprietary on the packaging. Meaning your favourite perfume brand may be highlighting harmless additions (like citrus oils) while conveniently glossing over any potentially toxic chemicals.
  • 2 min read
We talk to Liz Cook, One Seed founder, entrepreneur and mother about how her upbringing shaped her thinking about gender stereotypes, and why she hates the hashtag #girlboss.
  • 3 min read

We've opted out of the Never List. Our philosphy is simple: 100% natural ingredients with Nothing to Hide. Why? Because we think what goes into the bottle is more important that what is left out.

  • 2 min read

We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted, almost 15% of respondents told us that they though wearing natural perfume was the same as wearing essential oils.

So let's talk about it.

  • 3 min read
It's the catch-phrase of the year: clean.But what if clean is not as pure as you think? We explore what clean really means, and how to find perfume and cosmetics that are truly natural, healthy and safe.
  • 3 min read
VOCs emitted from petrochemicals products like perfumes, paint, pesticides and glues now contribute to half of fossil fuel VOC emissions in thirty-three industrialised cities. Is it time to rethink your use of synthetic scent?
  • 3 min read
In being good environmental stewards, we must also think about the greater impact our consumption has. There is almost no way to separate environmental issues from humanitarian concerns. People are suffering for our consumption. Even for our waste. Find out why your smartphone is a huge environmental disaster.
  • 3 min read
The classic scent that most everyone loves, rose has been recreated chemically in a thousand different ways. But what is the real scent of rose? And how does nature construct that enchanting fragrance?
  • 3 min read
Conscious living is active, deliberate and intentional. Conscious consuming is the same. It requires us to think about the things we buy and why we buy them, to consider the things we use, and those we discard.
  • 5 min read
Have we become desensitized to cancer because of its prevalence (recent stats show almost 1 in 2 of us will have cancer before we hit 85 years of age), or is more a case of apathy because cancer has been casually linked to almost every conceivable thing in the modern world? 
  • 8 min read