Whilst synthetic fragrances can smell amazing, it’s what you don’t know that might be causing you harm.

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Learn more about thedifference between natural & synthetic scent here, and why choosing natural could make a huge difference to your health and your world.

New here? Discovery Sets are a great place to start.

Journal

Over recent years, many environmental chemicals have been shown to disrupt the actions of hormones and have been termed endocrine-disrupting chemicals (EDCs) or endocrine disruptors. Research is pointing to strong links between xenoestrogens (synthetic oestrogens), often now referred to as "obesogens", and weight gain.
  • 2 min read
There is a lot of assuming that goes on when people buy vegan products. But just because it's vegan, doesn't mean it's healthy. Or safe. Or environmentally friendly. We give you the lowdown on what factors to consider when looking for safe and healthy vegan cosmetics and fragrance.
  • 3 min read

In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance this Christmas - whether it’s for a loved one or for your own wish list. To help you look for the right information and ask the right questions, here's our simple guide on how to identify a 100% natural fragrance for your home or body, and not fall into the “clean” trap.

 

  • 4 min read

You may be a signature scent kind gal, or a wear what you feel type of guy. Either way, choosing a new scent can be daunting. With thousands of fragrances to choose from, and hundreds of different brands, where do you even start?

We’re here to make choosing easier, with five tips to help you find a perfume you’ll adore.

  • 3 min read

In packaged food, swerving sensitivities is pretty straightforward: itwill always state in the ingredients if common allergens (eg. nuts, fish and eggs) are present. But when it comes to fragrance, these kinds of warnings aren’t so cut and dry. We've investigated the current legislation surrounding allergens and how to tell *exactly* what’s in a spritz.

  • 5 min read
I am so super excited to share with you our brand new look as we usher in a new era for ONE SEED, and for natural perfumery.
  • 2 min read
There’s no universal or official definition for "clean" when it comes to beauty, so any brand can make this claim without the need for certification. This isn’t surprising given that the cosmetics industry is incredibly lax when it comes to labeling laws. But this lack of transparency is frustrating for consumers who unwittingly believe they are making an informed choice about what they’re choosing to use on their skin. 
  • 3 min read
Fragrance has an enormous impact on our health, so why aren’t brands more willing to disclose what goes into their formulas? Here, we talk about Trade Secret laws and why it’s so important consumers demand answers.
  • 5 min read

Despite environmental issues becoming increasingly more obvious, brands are talking the talk without walking the walk – especially when it comes to what we’re loading into our washing machine. Learn about the impact this is having on your health and the wellbeing of the world, and how to know which laundry products you should love or lose. 

  • 3 min read

Did you know that it can take seven days for your olfactory system to feel the full effects of using natural perfume? Put simply, it’s totally normal if you’re not completely converted at first sniff. 

We’ve listed some common fragrance faux pas to clear up any confusion when you commit to making the switch.

  • 2 min read