Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Natural Swaps for the Top Five Women's Perfumes
Let's be honest - if you haven't made the switch to natural or at least cleaner fragrance yet, it's probably because you are totally hooked...
Meet Brianna Salerno: Clean Beauty Influencer
FULL NAME: Brianna Salerno CURRENT CAREER: Clean Beauty Advocate/ Ambassador/ Actress and Influencer. "I love creating beauty content and think it’s important to stand up...
Cleanwashing - Dirty Tactics You Need To Know
If you're passionate about a healthy lifestyle and beauty routine, you'll be very familiar with the term "clean". You may even search for products under...
The Impact of Environmental Estrogens on Stress Hormones
XENOESTROGENS & EDCs By now we’ve all heard of xenoestrogens - synthetic estrogen-mimicking chemicals that bind to and activate estrogen receptors and cause a disruption...
What's in the bottle, and why should I care?
It seems so mysterious and seductive, that what exactly goes in to making your favourite scent is a deep, dark, sexy secret known only by...
Perfume and pregnancy - why exposure to scent is critial to consider
Pregnant or breastfeeding? This one is for you. Fragrance is not just a pretty smell. There is a lot of chemistry going on inside your...