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Journal

Conscious living is active, deliberate and intentional. Conscious consuming is the same. It requires us to think about the things we buy and why we buy them, to consider the things we use, and those we discard.
  • 6 min read
Have we become desensitised to cancer because of its prevalence (recent stats show almost 1 in 2 of us will have cancer before we hit 85 years of age), or is more a case of apathy because cancer has been casually linked to almost every conceivable thing in the modern world? 

Our top 5 tips to minimise your exposure to toxic chemicals, and lessen the burden on both your body and the environment. 

The beauty industry might be a women's world but with an increased awareness in the toxic chemicals in many of your favourite skincare and fragrance brands, men are not immune. Find out why men need to go low tox too.
Think going low-tox is just for women? Think again! Men absorb just as many toxins as women (of course), and it's time they made the switch to natural products too.
  • 2 min read
We travel the globe with our favourite nomadic Instagram wanderers and profile natural perfume scents that evoke a sense of wanderlust. Where does your favourite scent take you?
Did you know that legally your perfume can profess to contain 'notes' of ingredients that aren't actually in it? And further, did you know that a bunch of the botanicals listed on your favourite synthetic perfume don't actually have an extractable scent? 
Think musk is a natural scent? Think again! Musk, a common ingredient in many perfumes, is a synthetic chemical modelled on the scent of it's original source of deer testicle, beaver anal sections and sperm whale vomit. Yay.
Ever been curious about where perfume names actually come from? One Seed founder Liz walks you through her process for naming our range of Natural perfumes and colognes. 
Vanilla is a feature note in many perfumes, but is your favourite vanilla fragrance natural or synthetic? And is it worth the price tag? 
Made the switch from synthetic fragrance to natural perfume but finding the scent doesn't last a long? Check out our top tips to get the most out of your natural perfume and improve it's staying power.
Much has changed in the world of natural perfumes over the past decade, but there are still challenges to being a natural perfumery in a world still enamoured with the world of synthetic fragrance.

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