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Journal

There’s no universal or official definition for "clean" when it comes to beauty, so any brand can make this claim without the need for certification. This isn’t surprising given that the cosmetics industry is incredibly lax when it comes to labelling laws. But this lack of transparency is frustrating for consumers who unwittingly believe they are making an informed choice about what they’re choosing to use on their skin. 
  • 3 min read
Fragrance has an enormous impact on our health, so why aren’t brands more willing to disclose what goes into their formulas? Here, we talk about Trade Secret laws and why it’s so important consumers demand answers.
  • 5 min read

Despite environmental issues becoming increasingly more obvious, brands are talking the talk without walking the walk – especially when it comes to what we’re loading into our washing machine. Learn about the impact this is having on your health and the wellbeing of the world, and how to know which laundry products you should love or lose. 

  • 3 min read

Did you know that it can take seven days for your olfactory system to feel the full effects of using natural perfume? Put simply, it’s totally normal if you’re not completely converted at first sniff. 

We’ve listed some common fragrance faux pas to clear up any confusion when you commit to making the switch.

  • 2 min read
According to legislation, companies aren’t required to disclose anything they deem a Trade Secret or proprietary on the packaging. Meaning your favourite perfume brand may be highlighting harmless additions (like citrus oils) while conveniently glossing over any potentially toxic chemicals.
  • 2 min read
We talk to Liz Cook, One Seed founder, entrepreneur and mother about how her upbringing shaped her thinking about gender stereotypes, and why she hates the hashtag #girlboss.
  • 3 min read

We've opted out of the Never List. Our philosphy is simple: 100% natural ingredients with Nothing to Hide. Why? Because we think what goes into the bottle is more important that what is left out

  • 2 min read

We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted, almost 15% of respondents told us that they though wearing natural perfume was the same as wearing essential oils.

So let's talk about it.

  • 3 min read
It's the catch-phrase of the year: clean.But what if clean is not as pure as you think? We explore what clean really means, and how to find perfume and cosmetics that are truly natural, healthy and safe.
  • 3 min read
VOCs emitted from petrochemicals products like perfumes, paint, pesticides and glues now contribute to half of fossil fuel VOC emissions in thirty-three industrialised cities. Is it time to rethink your use of synthetic scent?
  • 3 min read
In being good environmental stewards, we must also think about the greater impact our consumption has. There is almost no way to separate environmental issues from humanitarian concerns. People are suffering for our consumption. Even for our waste. Find out why your smartphone is a huge environmental disaster.
  • 3 min read
The classic scent that most everyone loves, rose has been recreated chemically in a thousand different ways. But what is the real scent of rose? And how does nature construct that enchanting fragrance?
  • 3 min read

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