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The beauty industry might be a women's world but with an increased awareness in the toxic chemicals in many of your favourite skincare and fragrance brands, men are not immune. Find out why men need to go low tox too.
Think going low-tox is just for women? Think again! Men absorb just as many toxins as women (of course), and it's time they made the switch to natural products too.
  • 2 min read
We travel the globe with our favourite nomadic Instagram wanderers and profile natural perfume scents that evoke a sense of wanderlust. Where does your favourite scent take you?
Did you know that legally your perfume can profess to contain 'notes' of ingredients that aren't actually in it? And further, did you know that a bunch of the botanicals listed on your favourite synthetic perfume don't actually have an extractable scent? 
Think musk is a natural scent? Think again! Musk, a common ingredient in many perfumes, is a synthetic chemical modelled on the scent of it's original source of deer testicle, beaver anal sections and sperm whale vomit. Yay.
Ever been curious about where perfume names actually come from? One Seed founder Liz walks you through her process for naming our range of Natural perfumes and colognes. 
Vanilla is a feature note in many perfumes, but is your favourite vanilla fragrance natural or synthetic? And is it worth the price tag? 
Made the switch from synthetic fragrance to natural perfume but finding the scent doesn't last a long? Check out our top tips to get the most out of your natural perfume and improve it's staying power.
Much has changed in the world of natural perfumes over the past decade, but there are still challenges to being a natural perfumery in a world still enamoured with the world of synthetic fragrance.
Ambrette seed is one of the most expensive natural extracts available to the perfumer. We use it in many of our natural perfumes. Find out what is so special about ambrette seed.
  • 2 min read
By choosing to buy natural, cruelty-free perfumes you are not only contributing to a more friendly and loving planet, but a healthier one too. Find out what true cruelty-free beauty means and how you can become a more conscious consumer.
By choosing to buy natural, vegan perfumes you are not only contributing to a more friendly planet, but a healthier one too. What does it mean when a perfume is labelled vegan, and what should you look out for?

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