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Journal

VOCs emitted from petrochemicals products like perfumes, paint, pesticides and glues now contribute to half of fossil fuel VOC emissions in thirty-three industrialised cities. Is it time to rethink your use of synthetic scent?
In being good environmental stewards, we must also think about the greater impact our consumption has. There is almost no way to separate environmental issues from humanitarian concerns. People are suffering for our consumption. Even for our waste. Find out why your smartphone is a huge environmental disaster.
The classic scent that most everyone loves, rose has been recreated chemically in a thousand different ways. But what is the real scent of rose? And how does nature construct that enchanting fragrance?
  • 3 min read
To celebrate International Women's Day, we ask some curly questions of ONE SEED founder and nutritionist, Liz Cook, like what is your biggest regret, and do you have a tattoo?
  • 5 min read
Conscious living is active, deliberate and intentional. Conscious consuming is the same. It requires us to think about the things we buy and why we buy them, to consider the things we use, and those we discard.
  • 6 min read
Have we become desensitised to cancer because of its prevalence (recent stats show almost 1 in 2 of us will have cancer before we hit 85 years of age), or is more a case of apathy because cancer has been casually linked to almost every conceivable thing in the modern world? 

Our top 5 tips to minimise your exposure to toxic chemicals, and lessen the burden on both your body and the environment. 

The beauty industry might be a women's world but with an increased awareness in the toxic chemicals in many of your favourite skincare and fragrance brands, men are not immune. Find out why men need to go low tox too.
Think going low-tox is just for women? Think again! Men absorb just as many toxins as women (of course), and it's time they made the switch to natural products too.
  • 2 min read
Did you know that legally your perfume can profess to contain 'notes' of ingredients that aren't actually in it? And further, did you know that a bunch of the botanicals listed on your favourite synthetic perfume don't actually have an extractable scent? 
Think musk is a natural scent? Think again! Musk, a common ingredient in many perfumes, is a synthetic chemical modelled on the scent of it's original source of deer testicle, beaver anal sections and sperm whale vomit. Yay.
Ever been curious about where perfume names actually come from? One Seed founder Liz walks you through her process for naming our range of Natural perfumes and colognes. 

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