A heartfelt letter from our founder, Liz Cook.
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Hello everyone. It's August 1, 2025, and it's a day I'll remember for a very long time, as I am making a very sad announcement today.
After a long period of contemplation, soul-searching and thorough examination of all of the options, I have come to the decision to write the final chapter of ONE SEED.
We will be saying goodbye at the end of August.
This is not a decision I have come to lightly, nor was it my preferred option. We know that 16 years in business is significant, and keeping the integrity of our brand and of what we’ve created over that time is our highest priority.
It's a long story, which I won't share the details of, but after some pretty major challenges both personally and professionally over the past 18 months, I have been exploring my own priorities, and all of the options for what the next chapter for ONE SEED could look like. With all of that in mind, and after deep contemplation and thorough examination I have made the painful decision after 16 Years to say goodbye.
I know this will come as a shock to all of you; we've been here for so long, and have been pioneers for natural perfumery in Australia.
We have what it takes to make it. I know there is still a place for us here. We have award-winning products, incredible customers and our sales are strong. But I no longer feel that I can give ONE SEED what it needs to thrive as I contemplate how my priorities have shifted, and how to honour my mind, my body and my future.
Like all decisions I have made for ONE SEED, this is an intentional decision, having examined every pathway, and measured everything against my priorities and values. But it is one that also draws great sadness in me.
I know how disappointed many of you will be. ONE SEED has had a place in your home and hearts for many years. And I am really sad that we won't be part of your lives going forward.
It's been my absolute joy and pleasure to create products that you've fallen in love with, and to educate and inspire and encourage you to look deeper, ask questions and expect more from the brands you love.
But this won't be the last thing I do. I am looking forward to the next story I get to write, after a time of deep rest.
So, this is your last chance to bring ONE SEED into your home. From today until August 31 everything in our store will be 40% off until sold out.
Please let your friends know too. We don't want anyone to miss out.
We anticipate some of our products will be sold out within 10 days, and we won't be remaking anything, so please jump into the sale asap. It's a good chance to buy now for Christmas gifts. And the shelf life is 3 years for perfumes, so you have plenty of time to store things away if you need to.
It will be business as usual for the next 30 days. Orders will still be going out in the same manner - we just might need an extra day or two to pick and pack while we process hundreds of orders a day!
While I am deeply sad, I am also feeling very proud and my heart is full.
I can't thank you enough for your love and support over this past 16 years and 3 months - it's been an amazing journey to say the least, and an absolute pleasure to create products that have won your hearts, and shown the fragrance and beauty world that you don't have to compromise health in the name of beauty.
So go and treat yourself to ONE SEED one last time.
Sending love.
x
