Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Natural Vs Clean - The Questions You Didn't Know to Ask
I gotta be honest - the word "clean" actually drives me crazy. Clean used to mean not dirty. She had a bath. He washed his...
Your Top 5 Perfume Questions Answered - Part 1
If you know anything about ONE SEED, you'll know how important transparency is to what we do. We love debunking myths and shining a light...
Is Natural Perfume Better for Sensitive Skin?
We adore natural fragrance, and everything that it brings to our senses and wellbeing. Natural is clearly better for you and for the planet....
What is Wellness Fragrance?
It's a pretty new concept - perfume that not only does no harm, but actually benefits your health. Is it even possible? And, if it...
Natural Swaps for the Top Five Women's Perfumes
Let's be honest - if you haven't made the switch to natural or at least cleaner fragrance yet, it's probably because you are totally hooked...
Cleanwashing - Dirty Tactics You Need To Know
If you're passionate about a healthy lifestyle and beauty routine, you'll be very familiar with the term "clean". You may even search for products under...