Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
How to choose a fragrance you'll love
You may be a signature scent kind gal, or a wear what you feel type of guy. Either way, choosing a new scent can be...
Understanding fragrance allergens
When it comes to packaged food, swerving sensitivities is pretty straightforward. It should always state in the ingredients if common allergens (say, nuts, fish and...
What's the deal with clean beauty?
As a quick scroll through social media will attest, the clean beauty movement has gone from niche to normal. The hashtag alone pulls up 2.8...
Transparency Is Trending, So Why Isn’t The Fragrance Industry Coming Clean?
(By health writer, Lucy Bode.) There are certain times in life where, undoubtedly, ignorance is bliss. When eating a TimTam for example, what you don’t...
Three Mistakes People Make When Making The Switch To Natural Perfume
Raise your hand if you’ve ever thought about swapping your signature perfume for an all-natural option, only to bin the idea faster than you can...
How to spot synthetic ingredients hidden in "natural" fragrances
Quick question: how many times, as you peruse the perfume aisle of your local department store, have you noticed the word “includes” on the back...