Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Spring Self Care Rituals
By ONE SEED founder and functional nutritionist, Liz Cook. I come alive in spring. I am quite affected by prolonged periods of cold and dark ...
A deep dive into "safe" synthetics
Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations. But what is a...
How We Build a Fragrance
Ever wanted to peer behind the curtain and see what goes on onside a perfume lab? Here’s your chance! We’re giving you exclusive access into...
The science behind fragrance and mood
We’ve talked a lot about the impacts that toxins found in synthetic fragrance can have on your hormones, mood, mental health and more, but are...
When your favourite fragrance makes you anxious (Part 1)
Ever considered that the synthetic scents you love - your perfume, candles, diffusers - could be contributing to your mental health challenges?Research shows that some...
How to identify a natural fragrance for home or body
In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance - whether...