Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Why we don't have a Never List
It's a good idea, really - a Never List that tells you all of the ingredients a brand does not include in their products. It builds...
Is wearing essential oils the same as wearing natural perfume?
We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted,...
Why Clean Beauty is Not Enough
It's the catch-phrase of the year: clean. Clean eating. Clean beauty. Clean fragrance. Clean, well, pretty much everything. Clean living is a push toward a more...
The Problem with Synthetic Musk
Musk is a fragrance note in almost every (if not all) perfumes on the market today. Musks give longevity and help to harmonise a perfume,...