Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Is wearing essential oils the same as wearing natural perfume?
We hear this statement a lot: "I don't need natural perfume - I just wear essential oils." In fact, in a recent survey we conducted,...
Why Clean Beauty is Not Enough
It's the catch-phrase of the year: clean. Clean eating. Clean beauty. Clean fragrance. Clean, well, pretty much everything. Clean living is a push toward a more...
World Environment Day: why your perfume is now a worse pollutant than your car
You've probably heard it said that fragrance is the new secondhand smoke. But the latest research adds that fragrance is now the new car pollution. FRAGRANCE...
Does everything cause cancer these days?
You may have heard that everything causes cancer. The notion has been tossed around so much over the past decade or so that now it’s...
5 tips for reducing your chemical load
I hear it all the time - "There's just no way to avoid the chemicals, so why bother?". Last year I read the famous book, Poisoned Planet, by...
Why low tox fragrance matters for your man
Whether you're a guy looking for a greener cologne, or perhaps you're searching for reasons to make the switch, or you're a gal trying to help...