Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
The Problem with Synthetic Musk
Musk is a fragrance note in almost every (if not all) perfumes on the market today. Musks give longevity and help to harmonise a perfume,...
Make your natural perfume last longer
There are very few negatives when making the switch from synthetic fragrance to natural perfume, but sometimes you may find yourself wishing your favourite natural scent lasted through the...
Everything you need to know about vegan fragrances
There's been a real buzz around vegan beauty lately. Most natural skincare brands are choosing to banish any animal derived ingredients, and very few remain...
Natural vs Synthetic Scent
If you’ve started researching natural perfume versus synthetic fragrances, you would have found a vast amount of information about the benefits of natural perfume, for...
Organic perfumes vs Synthetic Fragrances
The term 'organic' is a little ambiguous these days. We see the word used on food and beauty products everywhere it seems, and the greenwashing...