Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
What's wrong with a long-lasting fragrance?
You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to...
When your favourite fragrance makes you anxious (Part 3 - phthalates and musks)
(Continued from Part 2) Phthalate use in fragrance In perfume, there are several forms of phthalates utilised, the most common being DEP (diethyl phthalate), used...
When your favourite fragrance makes you anxious (Part 2 - hormones)
(Continued from Part 1) Endocrine Disruption The endocrine system is a series of glands that produce and secrete hormones that the body uses for a wide range...
When your favourite fragrance makes you anxious (Part 1)
Ever considered that the synthetic scents you love - your perfume, candles, diffusers - could be contributing to your mental health challenges?Research shows that some...
How synthetic fragrance could be linked to weight
Ok, first of all, this is not a post about body image. If you've got booty, you go girl! This is a conversation about synthetic...
How to identify a natural fragrance for home or body
In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance - whether...