Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
How synthetic fragrance could be linked to weight
Ok, first of all, this is not a post about body image. If you've got booty, you go girl! This is a conversation about synthetic...
Are some vegan cosmetics doing you harm?
There is a lot of assuming that goes on when people buy vegan products; we assume they are made from natural ingredients, we assume they...
ONE SEED - pioneering natural since 2009
I am so super excited to share with you our brand new look as we usher in a new era for ONE SEED, and for...
Transparency Is Trending, So Why Isn’t The Fragrance Industry Coming Clean?
(By health writer, Lucy Bode.) There are certain times in life where, undoubtedly, ignorance is bliss. When eating a TimTam for example, what you don’t...
Cleaning Up Your Laundry Routine
Laundry, much like the act of blinking and navigating traffic on the drive home from work, is something we rarely stop to think about. Load...
World Environment Day: why your perfume is now a worse pollutant than your car
You've probably heard it said that fragrance is the new secondhand smoke. But the latest research adds that fragrance is now the new car pollution. FRAGRANCE...