Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
World Earth Day - why your little cell phone is having a major impact
“The Earth will not continue to offer its harvest, except with faithful stewardship. We cannot say we love the land and then take steps to...
5 tips for reducing your chemical load
I hear it all the time - "There's just no way to avoid the chemicals, so why bother?". Last year I read the famous book, Poisoned Planet, by...
Why low tox fragrance matters for your man
Whether you're a guy looking for a greener cologne, or perhaps you're searching for reasons to make the switch, or you're a gal trying to help...
The Facts About Cruelty-Free Fragrances
The cruelty-free movement for animal rights has been around for decades, and you could assume that the cruel practices many cosmetics and perfume companies were...
Everything you need to know about vegan fragrances
There's been a real buzz around vegan beauty lately. Most natural skincare brands are choosing to banish any animal derived ingredients, and very few remain...