I am so super excited to share with you our brand new look as we usher in a new era for ONE SEED, and for natural perfumery.

Fragrance has an enormous impact on our health, so why aren’t brands more willing to disclose what goes into their formulas? Here, we talk about Trade Secret laws and why it’s so important consumers demand answers.

Despite environmental issues becoming increasingly more obvious, brands are talking the talk without walking the walk – especially when it comes to what we’re loading into our washing machine. Learn about the impact this is having on your health and the wellbeing of the world, and how to know which laundry products you should love or lose. 

VOCs emitted from petrochemicals products like perfumes, paint, pesticides and glues now contribute to half of fossil fuel VOC emissions in thirty-three industrialised cities. Is it time to rethink your use of synthetic scent?

In being good environmental stewards, we must also think about the greater impact our consumption has. There is almost no way to separate environmental issues from humanitarian concerns. People are suffering for our consumption. Even for our waste. Find out why your smartphone is a huge environmental disaster.

Our top 5 tips to minimise your exposure to toxic chemicals, and lessen the burden on both your body and the environment. 

The beauty industry might be a women's world but with an increased awareness in the toxic chemicals in many of your favourite skincare and fragrance brands, men are not immune. Find out why men need to go low tox too.

By choosing to buy natural, cruelty-free perfumes you are not only contributing to a more friendly and loving planet, but a healthier one too. Find out what true cruelty-free beauty means and how you can become a more conscious consumer.

By choosing to buy natural, vegan perfumes you are not only contributing to a more friendly planet, but a healthier one too. What does it mean when a perfume is labelled vegan, and what should you look out for?