Nothing to Hide
What’s different about ONE SEED?
We developed Nothing to Hide™ as a standard by which all of our products are created. It is your guarantee that all of our products:
- Are fully transparent, listing every single ingredient used
- Are 100% free from synthetics and harmful ingredients
- Contain only 100% natural, plant-derived ingredients
What you see on our label is 100% of what’s inside the bottle. We have nothing to hide. And we don’t think you should expect anything less.
Does your perfume measure up?
Do you know exactly what ingredients are used to make your favourite fragrance? Most of us don’t take notice of the ingredient panel on perfume packaging, often because it’s too difficult to translate, sometimes because we expect the brands we love to be responsible with the ingredients they use.
If you are an ingredient-reader, did you know that up to 50% of perfume ingredients aren’t even listed on the label? A legal loophole in fragrance labelling allows manufactures not to list anything deemed ‘trade secret’ that might give away their formula to competitors. That may seem justified, but when you consider that almost half of your perfume is unaccounted for, and may include any of up to five thousand chemical ingredients, it’s a little more than worrying.
If you’d like to learn more about the secret ingredients used in the fragrance brands you love, take a look at “Not So Sexy” – a detailed report written by the Environmental Working Group. You can also read our article summarising the differences between natural and synthetic scent.