Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Cleaning Up Your Laundry Routine
Laundry, much like the act of blinking and navigating traffic on the drive home from work, is something we rarely stop to think about. Load...
How to spot synthetic ingredients hidden in "natural" fragrances
Quick question: how many times, as you peruse the perfume aisle of your local department store, have you noticed the word “includes” on the back...
Why we don't have a Never List
It's a good idea, really - a Never List that tells you all of the ingredients a brand does not include in their products. It builds...
Why Clean Beauty is Not Enough
It's the catch-phrase of the year: clean. Clean eating. Clean beauty. Clean fragrance. Clean, well, pretty much everything. Clean living is a push toward a more...
Does everything cause cancer these days?
You may have heard that everything causes cancer. The notion has been tossed around so much over the past decade or so that now it’s...
Everything you need to know about vegan fragrances
There's been a real buzz around vegan beauty lately. Most natural skincare brands are choosing to banish any animal derived ingredients, and very few remain...