Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Cleanwashing - Dirty Tactics You Need To Know
If you're passionate about a healthy lifestyle and beauty routine, you'll be very familiar with the term "clean". You may even search for products under...
What's in the bottle, and why should I care?
It seems so mysterious and seductive, that what exactly goes in to making your favourite scent is a deep, dark, sexy secret known only by...
A deep dive into "safe" synthetics
Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations. But what is a...
What's wrong with a long-lasting fragrance?
You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to...
When your favourite fragrance makes you anxious (Part 2 - hormones)
(Continued from Part 1) Endocrine Disruption The endocrine system is a series of glands that produce and secrete hormones that the body uses for a wide range...
When your favourite fragrance makes you anxious (Part 1)
Ever considered that the synthetic scents you love - your perfume, candles, diffusers - could be contributing to your mental health challenges?Research shows that some...