Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
ONE SEED is Saying Goodbye
A heartfelt letter from our founder, Liz Cook. Hello everyone. It's August 1, 2025, and it's a day I'll remember for a very long time,...
What is Wellness Fragrance?
It's a pretty new concept - perfume that not only does no harm, but actually benefits your health. Is it even possible? And, if it...
A Whole Body & Soul Approach to Aging Well
An expert from our interview with Theme Rain, founder of Synthesis Organics. You can listen to the entire podcast interview on Spotify here. Theme Rains, our founder and...
Natural Swaps for the Top Five Women's Perfumes
Let's be honest - if you haven't made the switch to natural or at least cleaner fragrance yet, it's probably because you are totally hooked...
Meet Brianna Salerno: Clean Beauty Influencer
FULL NAME: Brianna Salerno CURRENT CAREER: Clean Beauty Advocate/ Ambassador/ Actress and Influencer. "I love creating beauty content and think it’s important to stand up...
The Impact of Environmental Estrogens on Stress Hormones
XENOESTROGENS & EDCs By now we’ve all heard of xenoestrogens - synthetic estrogen-mimicking chemicals that bind to and activate estrogen receptors and cause a disruption...