Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
The Impact of Environmental Estrogens on Stress Hormones
XENOESTROGENS & EDCs By now we’ve all heard of xenoestrogens - synthetic estrogen-mimicking chemicals that bind to and activate estrogen receptors and cause a disruption...
Perfume and pregnancy - why exposure to scent is critial to consider
Pregnant or breastfeeding? This one is for you. Fragrance is not just a pretty smell. There is a lot of chemistry going on inside your...
The low dose hypothesis - why small doses of toxins can have a big impact
It is a common misconception that causes us to unwittingly engage in habits that are potentially harmful to us - the notion that a small dose...
The science behind fragrance and mood
We’ve talked a lot about the impacts that toxins found in synthetic fragrance can have on your hormones, mood, mental health and more, but are...
What's wrong with a long-lasting fragrance?
You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to...
When your favourite fragrance makes you anxious (Part 3 - phthalates and musks)
(Continued from Part 2) Phthalate use in fragrance In perfume, there are several forms of phthalates utilised, the most common being DEP (diethyl phthalate), used...
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