Cleanwashing - Dirty Tactics You Need To Know
Following the same principles of greenwashing, cleanwashing is the practice of misleading consumers into believing a product is natural and safe. But how do you know if the products you...
IN THE JOURNAL
Three Mistakes People Make When Making The Switch To Natural Perfume
Raise your hand if you’ve ever thought about swapping your signature perfume for an all-natural option, only to bin the idea faster than you can...
Why Clean Beauty is Not Enough
It's the catch-phrase of the year: clean. Clean eating. Clean beauty. Clean fragrance. Clean, well, pretty much everything. Clean living is a push toward a more...
On Conscious Living
What does it mean to be conscious? Being conscious is to be deliberate. Intentional. Purposeful. Too many people live without intent. Living without too much...
Does everything cause cancer these days?
You may have heard that everything causes cancer. The notion has been tossed around so much over the past decade or so that now it’s...
5 tips for reducing your chemical load
I hear it all the time - "There's just no way to avoid the chemicals, so why bother?". Last year I read the famous book, Poisoned Planet, by...