It's the catch-phrase of the year: clean. But what if clean is not as pure as you think? We explore what clean really means, and how to find perfume and cosmetics that are truly natural, healthy and safe.
VOCs emitted from petrochemicals products like perfumes, paint, pesticides and glues now contribute to half of fossil fuel VOC emissions in thirty-three industrialised cities. Is it time to rethink your use of synthetic scent?
Have we become desensitised to cancer because of its prevalence (recent stats show almost 1 in 2 of us will have cancer before we hit 85 years of age), or is more a case of apathy because cancer has been casually linked to almost every conceivable thing in the modern world?
The beauty industry might be a women's world but with an increased awareness in the toxic chemicals in many of your favourite skincare and fragrance brands, men are not immune. Find out why men need to go low tox too.
Think musk is a natural scent? Think again! Musk, a common ingredient in many perfumes, is a synthetic chemical modelled on the scent of it's original source of deer testicle, beaver anal sections and sperm whale vomit. Yay.
Made the switch from synthetic fragrance to natural perfume but finding the scent doesn't last a long? Check out our top tips to get the most out of your natural perfume and improve it's staying power.