Journal
Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations.
But what is a safe synthetic, and are these chemicals actually safe?
- 21 March, 2022
- 2 min read
- 19 July, 2021
- 2 min read
Around 1000 chemicals in use worldwide (in many types of products) are classified as endocrine-disrupting chemicals (EDCs) due to their ability to mimic or block the action of natural hormones and interfere with development and function.
EDCs have been linked to adverse impacts on both the endocrine and nervous systems (which are intimately intertwined), and have been known to alter important animal behaviours by modulating serotonin and dopamine in the body (neurotransmitters which regulate many functions including mood, sleep and cognition), as well as other neurotransmitter pathways.
- 25 June, 2021
- 3 min read
- 23 June, 2021
- 5 min read
- 16 April, 2021
- 3 min read
In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance this Christmas - whether it’s for a loved one or for your own wish list. To help you look for the right information and ask the right questions, here's our simple guide on how to identify a 100% natural fragrance for your home or body, and not fall into the “clean” trap.
- 28 October, 2020
- 4 min read
In packaged food, swerving sensitivities is pretty straightforward: itwill always state in the ingredients if common allergens (eg. nuts, fish and eggs) are present. But when it comes to fragrance, these kinds of warnings aren’t so cut and dry. We've investigated the current legislation surrounding allergens and how to tell *exactly* what’s in a spritz.
- 14 September, 2020
- 5 min read
- 28 August, 2020
- 2 min read
- 17 August, 2020
- 3 min read
- 17 July, 2020
- 5 min read