Whilst synthetic fragrances can smell amazing, it’s what you don’t know that might be causing you harm.

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Learn more about thedifference between natural & synthetic scent here, and why choosing natural could make a huge difference to your health and your world.

New here? Discovery Sets are a great place to start.

Journal

Have you heard of "safe synthetics"? It's the direction more and more niche fragrance brands are taking these days with their formulations.

But what is a safe synthetic, and are these chemicals actually safe?

  • 2 min read
You may have noticed that your natural perfumes don’t last as long as your synthetic ones. That may feel like the downside of switching to natural, but when you understand why, you may not feel like it’s a downside after all.
  • 2 min read

Around 1000 chemicals in use worldwide (in many types of products) are classified as endocrine-disrupting chemicals (EDCs) due to their ability to mimic or block the action of natural hormones and interfere with development and function.

EDCs have been linked to adverse impacts on both the endocrine and nervous systems (which are intimately intertwined), and have been known to alter important animal behaviours by modulating serotonin and dopamine in the body (neurotransmitters which regulate many functions including mood, sleep and cognition), as well as other neurotransmitter pathways.

  • 3 min read
Ever considered that the synthetic scents you love could be contributing to your mental health challenges?⁠⁠ Research shows that some of the chemicals used in synthetic fragrance can negatively impact your nervous system, hormones and cortisol, leading to (or exacerbating) feelings of anxiety and/or depression.
  • 5 min read
There is a lot of assuming that goes on when people buy vegan products. But just because it's vegan, doesn't mean it's healthy. Or safe. Or environmentally friendly. We give you the lowdown on what factors to consider when looking for safe and healthy vegan cosmetics and fragrance.
  • 3 min read

In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance this Christmas - whether it’s for a loved one or for your own wish list. To help you look for the right information and ask the right questions, here's our simple guide on how to identify a 100% natural fragrance for your home or body, and not fall into the “clean” trap.

 

  • 4 min read

In packaged food, swerving sensitivities is pretty straightforward: itwill always state in the ingredients if common allergens (eg. nuts, fish and eggs) are present. But when it comes to fragrance, these kinds of warnings aren’t so cut and dry. We've investigated the current legislation surrounding allergens and how to tell *exactly* what’s in a spritz.

  • 5 min read
I am so super excited to share with you our brand new look as we usher in a new era for ONE SEED, and for natural perfumery.
  • 2 min read
There’s no universal or official definition for "clean" when it comes to beauty, so any brand can make this claim without the need for certification. This isn’t surprising given that the cosmetics industry is incredibly lax when it comes to labeling laws. But this lack of transparency is frustrating for consumers who unwittingly believe they are making an informed choice about what they’re choosing to use on their skin. 
  • 3 min read
Fragrance has an enormous impact on our health, so why aren’t brands more willing to disclose what goes into their formulas? Here, we talk about Trade Secret laws and why it’s so important consumers demand answers.
  • 5 min read