This year, we’re swapping unnecessary stuff for commitments - to ourselves and the planet - and making the magic of Christmas mindful again. We're pledging to prioritise presence over presents by spending more time with loved ones... and when it comes to gifting, we're committing to asking people what they really need, supporting local businesses, and investing in natural, ethically sourced presents where possible.

In the interest of keeping our commitment to you of 100% transparency, always, we want to help you choose a truly natural fragrance this Christmas - whether it’s for a loved one or for your own wish list. To help you look for the right information and ask the right questions, here's our simple guide on how to identify a 100% natural fragrance for your home or body, and not fall into the “clean” trap.

You may be a signature scent kind gal, or a wear what you feel type of guy. Either way, choosing a new scent can be daunting. With thousands of fragrances to choose from, and hundreds of different brands, where do you even start?

We’re here to make choosing easier, with five tips to help you find a perfume you’ll adore.