Did you know that it can take seven days for your olfactory system to feel the full effects of using natural perfume? Put simply, it’s totally normal if you’re not completely converted at first sniff.
We’ve listed some common fragrance faux pas to clear up any confusion when you commit to making the switch.
According to legislation, companies aren’t required to disclose anything they deem a Trade Secret or proprietary on the packaging. Meaning your favourite perfume brand may be highlighting harmless additions (like citrus oils) while conveniently glossing over any potentially toxic chemicals.
We talk to Liz Cook, One Seed founder, entrepreneur and mother about how her upbringing shaped her thinking about gender stereotypes, and why she hates the hashtag #girlboss.